Year of the Snake:
A Mythic Temple

As a creative and design partner for the China-Scotland Business Awards since 2020, we have had the privilege of crafting the event's identity designs and a series of collateral to promote the event and deliver a unique cultural experience.

2025 marks the Year of the Snake, a sacred animal symbolising transformation and rebirth.

The snake appears in both Chinese andScottish folklore, offering a unique opportunity to explore symbolism and creative direction. The core concept for the 2025 design is “Sacred Temple”, presenting a mystical and whimsical aesthetic that fuses cultural elements. This includes Chinese architectural details and a Celtic snake knot, rendered in an antique metal tone that is bold, elegant, and intriguing.

The overlaying typography mimics both the movement of a snake and the formations of a Ceilidh dance—an integral part of this year’s entertainment. These elements, combined with floating objects, create a dynamic layout that truly pushes boundaries.